The US is all about numbers, big, big numbers. It has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million. With this level of scale, mobile advertising budgets are high – especially in relation to Europe – with the average mobile advertising campaign in the [...]
08
Dec
IS IT TIME FOR SMS MARKETING?
Operators in developed mobile markets that develop an opt-out strategy as part of their mobile marketing mix can expect to see very few users leave the service according to most mobile marketing specialists. The mobile industry is being very cautious these days because most companies/brands do not want to be labeled as spammers but the reality [...]
08
Dec
Optimizing For All Platforms
With the increased mobile commerce activity the industry has seen in 2010, it is no longer a question of whether you need a mobile presence, but rather how you can deliver the best mobile experience and integrate it seamlessly into your sales process. A successful mobile strategy requires more than just enabling mobile transactions. I [...]
08
Dec
Smart Phone Users Want Mobile Coupons
A survey of smartphone users on mobile devices and shopping by Accenture has revealed that 79% of smartphone users would find it useful to download money-off coupons to their phones, while 73% would like to receive instant money-off coupons as they pass by an item in-store. Accenture surveyed 1,000 consumers in 10 countries and found [...]
08
Dec
What Mobile Opportunities Exist?
While mobile is best viewed from a multichannel perspective, the relevance and value of the channel in and of itself is clear. Mobile, as a delivery mechanism, may be exactly the right way to communicate specific offers. While many brands are moving from test campaigns to mobile messaging as a way to reach customers with [...]
08
Dec
Providing Customer’s With The New Mobile Marketing Experience
In the 1990s, when the Internet began its reconstruction of the traditional commercial landscape, marketers reacted at first with fear and distrust. But as the Web demonstrated its significance or, perhaps, its inevitability, marketers quickly realized that they had to do something and they began figure out how to use the internet to propagate in-store [...]
08
Dec
Big Box Retailer Invest In Mobile But There Is Hope For The Small Guy
With the news that Walmart will acquire a mobile and social commerce firm, the big-box retailer became the latest of several large brands last week demonstrating a healthy commitment to the mobile space by investing heavily in related acquisitions or new business. EBay’s decision to acquire Where, Groupon’s deal for Whrrl and Visa’s launch of [...]
08
Dec
Retail Mobile Presence Growing Rapidly
A survey of 68 companies in the US by Forrester Research shows that retail spend on mobile presence will increase from $34.8 million in 2010 to $220.9 million this year. WOW!! That is over a 500% increase. Do we need to provide any other proof that mobile will be a force to reckon with? The [...]
08
Dec
More Than 33M Americans Shop Using Their Mobile Phone
Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons. According to exclusive research from Experian Simmons, a part of Experian Marketing Services, 29 percent of cell phone owners today believe their [...]
08
Dec
Serious about business? Mobile is now.
MOBILE USAGE 303 million Americans reported that they own a mobile device (CTIA) 96% of the U.S. Population owns a wireless device (CTIA) 26.6% of U.S. households are mobile-only, meaning that they do not own a landline phone (CTIA) 63.2 million Americans own a smartphone (comScore) 50% of consumers ages 25-34 have smartphones (comScore) 35% [...]
