While mobile is best viewed from a multichannel perspective, the relevance and value of the channel in and of itself is clear. Mobile, as a delivery mechanism, may be exactly the right way to communicate specific offers. While many brands are moving from test campaigns to mobile messaging as a way to reach customers with [...]
08
Dec
Providing Customer’s With The New Mobile Marketing Experience
In the 1990s, when the Internet began its reconstruction of the traditional commercial landscape, marketers reacted at first with fear and distrust. But as the Web demonstrated its significance or, perhaps, its inevitability, marketers quickly realized that they had to do something and they began figure out how to use the internet to propagate in-store [...]
08
Dec
Big Box Retailer Invest In Mobile But There Is Hope For The Small Guy
With the news that Walmart will acquire a mobile and social commerce firm, the big-box retailer became the latest of several large brands last week demonstrating a healthy commitment to the mobile space by investing heavily in related acquisitions or new business. EBay’s decision to acquire Where, Groupon’s deal for Whrrl and Visa’s launch of [...]
08
Dec
Retail Mobile Presence Growing Rapidly
A survey of 68 companies in the US by Forrester Research shows that retail spend on mobile presence will increase from $34.8 million in 2010 to $220.9 million this year. WOW!! That is over a 500% increase. Do we need to provide any other proof that mobile will be a force to reckon with? The [...]
08
Dec
More Than 33M Americans Shop Using Their Mobile Phone
Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons. According to exclusive research from Experian Simmons, a part of Experian Marketing Services, 29 percent of cell phone owners today believe their [...]
08
Dec
Serious about business? Mobile is now.
MOBILE USAGE 303 million Americans reported that they own a mobile device (CTIA) 96% of the U.S. Population owns a wireless device (CTIA) 26.6% of U.S. households are mobile-only, meaning that they do not own a landline phone (CTIA) 63.2 million Americans own a smartphone (comScore) 50% of consumers ages 25-34 have smartphones (comScore) 35% [...]
08
Dec
SMS: Thinking beyond the text message (Text Marketing)
SMS: Thinking beyond the text message (Text Marketing) There is no disputing the huge popularity of the SMS in the world today. People rarely go out without their mobile phone and, according to Portio Research, the global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of [...]
07
Dec
Mobile Usage Statistics
MOBILE USAGE 303 million Americans reported that they own a mobile device (CTIA) 96% of the U.S. Population owns a wireless device (CTIA) 26.6% of U.S. households are mobile-only, meaning that they do not own a landline phone (CTIA) 63.2 million Americans own a smartphone (comScore) 50% of consumers ages 25-34 have smartphones (comScore) 35% [...]
29
Nov
Moccia’s Train Stop Restaurant Goes Mobile
Nov 29, 2011 - PRESS RELEASE Schwenksville, PA, Moccia’s Train Stop Customers can join their VIP program by texting MOCCIAS to 41513. Owners Matt, John, & Steve Moccia are excited to offer this service because they know this is the future of communicating with their customers. This initiative has enabled Moccia’s to be in the palm [...]
