Dallas – Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk. The Alliance Data Mobile Moms Retail Survey, which measured the attitudes and opinions of female store-branded credit card holders about their mobile [...]
11
Feb
2012 Mobile Year in Review
2012 has seen so many advances in mobile marketing/technology, it’ll make your head spin. More than 50% of all Americans are now smart phone users! Watch this video for the 2012 Mobile Year in Review. Some highlights: – At 31 million tweets, the American election was the most Tweeted event in history. – This [...]
02
Jan
Why You Need A Mobile-First Strategy
Perpetual Mobilization: The new communications paradigm. This mobile thing just keeps getting bigger, no? Think about this: The mobile channel is now the first place that brand messages are seen by a vast majority of people everywhere in the world. The First Place. This is an important distinction. Not necessarily the BEST place, but the [...]
29
Nov
Report: Mobile Payments to Hit $1 Trillion by 2017
IDC Financial Insights has issued a new report on the future of mobile payments and the future is bright — kind of. According to the report, “Technology Selection: Worldwide Mobile Payments 2012–2017 Forecast,” worldwide purchase volume over mobile devices will exceed $1 trillion by the year 2017. But according to Aaron McPherson, practice director for [...]
15
Nov
NFC: The Next Generation of Mobile Marketing
Near field communication (NFC) is taking mobile marketing to a whole new level. (NFC is a form of contactless communication between devices like smartphones or tablets that allows a user to wave their personal communication device over a NFC-compatible device to send information without needing to touch the devices together or go through multiple steps [...]
15
Nov
Restaurant Statistics Offer Successful Mobile Marketing Examples
The folks over at Mobile Marketing Watch love a good info graphic, and whenever they post one, it’s worth a gander. Friday they posted one detailing consumer trends within the restaurant industry. Of particular note, 30% of all restaurants have reported an increase in online ordering for a total of almost 10% of all orders [...]
11
Oct
Mobile Sites’ Easy Use is Critical to Conversion
Mobile sites that load within five seconds or less have a greater chance of converting visitors into buyers, compared with ones that take longer, according to research released Tuesday. Not only fast load times, but consumers want big buttons and text, less content, along with easy search features and limited scrolling and pinching of the [...]
22
Jun
Small Business Survey Reveals Marketing is Going Mobile
We’ve all heard social media marketing is the next big thing, but the latest polls prove it. While word of mouth is still the top way small businesses market their products, modern technology is a growing marketing trend among small businesses. Nearly 60 percent of small businesses reported that they planned to spend more on [...]
04
Jun
Yahoo Gains in Mobile, Works Through Challenges
Yahoo estimates it will get 20% of its search traffic from mobile devices before the end of 2012, according to Shashi Seth, Yahoo Connections SVP. That insight was gleaned during an analyst call about the company’s browser, Axis, released last week for smartphones and tablets, along with a plug-in for desktops. Since October or November 2012, [...]
22
May
More Android owners paying for items via their phones
Android owners are increasingly using their phones to make payments on the go. Nearly 35 percent of Android users monitored by market research firm NPD in March were using mobile-payment apps, a rise of 8 percent since August. Among the people sampled, a larger number are using their phones to move money, buy products and services, comparison [...]
