The US is all about numbers, big, big numbers. It has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million. With this level of scale, mobile advertising budgets are high – especially in relation to Europe – with the average mobile advertising campaign in the [...]
08
Dec
Serious about business? Mobile is now.
MOBILE USAGE 303 million Americans reported that they own a mobile device (CTIA) 96% of the U.S. Population owns a wireless device (CTIA) 26.6% of U.S. households are mobile-only, meaning that they do not own a landline phone (CTIA) 63.2 million Americans own a smartphone (comScore) 50% of consumers ages 25-34 have smartphones (comScore) 35% [...]
07
Dec
Mobile Usage Statistics
MOBILE USAGE 303 million Americans reported that they own a mobile device (CTIA) 96% of the U.S. Population owns a wireless device (CTIA) 26.6% of U.S. households are mobile-only, meaning that they do not own a landline phone (CTIA) 63.2 million Americans own a smartphone (comScore) 50% of consumers ages 25-34 have smartphones (comScore) 35% [...]
