What is Mobile Marketing?

Proximity Marketing is the localized wireless distribution of advertising content associated with a particular place. Transmission can be received by individuals in that location who wish to receive them.

Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area. The location of a device may be determined by:

• A cellular phone being in a particular cell
• A Bluetooth or WiFi device being within range of a transmitter.
• An Internet enabled device with GPS enabling it to request localized content from Internet servers.

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