→ BY 2012, AN ESTIMATED 10 TRILLION TEXT MESSAGES WILL BE SENT AND DELIVERED GLOBALLY.
→ More than 250 million Americans carry mobile phones—over 80% of the nation’s population.*
→ Cell phones subscriptions will top 5 billion globally before 2011.**
→ The global mobile advertising market will be valued at over $16 billion by 2011.***
→ Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life.****
→ More than 90% of all active mobile handsets in the U.S are enabled for SMS messaging and Web browsers to access the Internet.1
→ Across all ages and phones used, 69% use SMS (text) messaging, with 1 in 4 using it specifically for commercial or marketing purposes.1
→ SMS usage for youth and young adult demographics spanning ages 13-34 averages 87%, with use penetration ages 18-24 at 90%.1
→ Middle age demographics report very high use as well at 78% ages 35-44, and 69% ages 45-54.1
→ Mobile Internet use has become mainstream, with browser use approaching 40% across all ages and phone types, and 60% for ages 18-34.1
→ Mobile apps are used by 37% of all mobile subscribers.1
→ Overall penetration of smart phones today is 31% of all mobile subscribers, numbering 72.5 million consumers.2
→ The use of SMS and other data-based features is prevalent across all ages, with smart phone use of SMS at 89% (50% using SMS for commercial or marketing purposes) and mobile Internet at 82%.2
→ By the end of 2011 mobile subscribers are expected to reach over 300 million, with US smart phone users growing to 150 million.3
→ Nielsen estimates that 80% of these smart phone users will be surfing the Internet on their phones, a user base of 120M consumers.
→ As many as 90M users will be viewing video on their phones.3
*CTIA Wireless Association
**International Telecommunication Union
***M:Metrics, Common Short Codes: Cracking the Mobile Marketing Code
****CTIA survey, Teenagers: A Generation Unplugged
1Comscore March 2011
2Nielsen November 2009
3Comscore December 2009
